University of Texas at Dallas for Emerging Media and Communications (EMAC), Richardson, TX, Graduated Magna Cum Laude, December 2013


YELLOWFOLDER, Dallas, TX, Senior Designer, November 2014-present

  • Developed and coded new company website that is responsive with improved UX design
  • Designed user interface for mobile application of our software
  • Implemented new email marketing strategy and implemented Marketo
  • Executed new media marketing initiatives that included social media marketing calendar, SEO implementation and social listening

FARR SYSTEMS, Dallas, TX, Director of Marketing, May 2014-November 2014

  • Lead the Marketing Department and developed the annual marketing plan for the organization; identified strategic market plans; established and maintained yearly marketing budget
  • Oversaw and maintained partnership with senior level executives as well as sales team
  • Developed and coded new company website that is responsive with improved UX design
  • Improved email marketing open rates by 25% and increased prospects list by 10%
  • Executed new media marketing initiatives that included social media marketing calendar, PPC ads, SEO implementation and social listening


ART CONSPIRACY, Dallas, TX, Digital Project Manager, June 2012-Present

  • Managed bi-annual fundraising events that support other nonprofit arts programs (raised $11k)
  • Worked with Marketing Director to create and implement public relations for all 150+ artists
  • Developed content and advertising plans for Facebook, Twitter, and other digital sources; maintained content and event calendar
  • Analyzed data from digital marketing efforts and adjusted plans as needed
  • Established vendor and media relationships with local radio and TV media


APRIMA MEDICAL SOFTWARE, INC, Carrollton, TX, Marketing Coordinator, June 2010-May 2014

  • Managed and administered tradeshow and event budgets while supporting 20+ sales members
  • Created, implemented, and monitored content for public-facing outlets, social media, trade shows, and internal communications
  • Conceptualized integrated marketing communication programs that included HTML emails, web, landing pages, direct mail, webinars and online advertising
  • Managed SEO and PPC statistics
  • Analyzed and implemented strategies for the company to participate in via emerging media
  • Benchmarked top influences, competitors and trends in industry
  • Processed and coded all medical bills to be sent to insurance companies
  • Managed patient statements; liaised between patients and providers to answer patient questions


ORGANIZING FOR ACTION (OFA), Dallas, TX, Spring Fellow, January 2014-April 2014

  • Created all Twitter and Tumblr content and had authority to post for the organization as digital lead
  • Taught digital organizing and social media practices at Organizer Academy for incoming volunteers and Spring Fellows
  • Recruited volunteers and organized them into neighborhood teams
  • Used the VAN system extensively for virtual phone banks and event planning


UNIVERSITY OF TEXAS AT DALLAS, Richardson, TX, Emerging Media and Communications (EMAC) Outreach Project Manager, Jan 2013-Dec 2013

  • Assisted the Assistant Director with developing marketing content and conducting outreach to local high schools and community colleges
  • Created, edited and executed social media content calendar
  • Coordinated and nurtured relationships with student groups and faculty to publicize and promote events, research, and classroom practices


PLANNED PARENTHOOD FEDERATION OF AMERICA, New York, NY, Creative & Editorial Services Intern, June 2013-August 2013

  • Assisted with multimedia production: managed video recording session logistics and worked with film crews and equipment
  • Created visual designs for pamphlets, newsletter images, invitations, and greeting cards
  • Digital Asset Management: helped style and organize photo style shoot for online store
  • Assisted with the coordination of national and local events
  • Managed, scheduled and tracked assigned small projects and initiatives


THE PIN SHOW, Dallas, TX, Production Manager, November 2012-June 2013

  • Assisted Executive Producer & CEO with event execution, scheduling and planning; developed vendor relationships
  • Designed promotional communication material (flyers, programs, posters, Facebook images) for 2013 show (3,000 attended)
  • Created and executed pre and post-show social content calendar
  • Led and managed a team of local fashion bloggers to develop public relations and marketing strategies
  • Manage all 42 models on event date to ensure that schedule was maintained


ETIQUETTE CREATIVE, Dallas, TX, Board Member, 2011-Present

  • Helped build a community of technologists, engineers, media experts, artists and fashionistas
  • Planned and executed an Electronic Fashion Camp for girls, including recruiting team members, developing projects, and teaching content


PRECISE AGENCY, Dallas, TX, Project Manager, May 2011-February 2012

  • Designed unique special coded Facebook pages, WordPress templates, Twitter templates, and event invites to provide clients the tools to enhance online media presence
  • Drafted proposals, blog posts, and status updates for clients
  • Created social media strategies that coordinated with marketing and advertising campaigns.
  • Collected data to measure strategy effectiveness and identify efficiencies and inefficiencies
  • Handled client requests and was the first point of contact all clients had with the company
  • Handled the business-to-business deals and the delegation of tasks for each project
  • Pitched clients to national and local radio and TV


MACY’S, Dallas, TX, Administrative Support Team Manager, December 2006-June 2010

  • Assisted the Vice President, General Manager, and Assistant General Manager
  • Managed a team of 3 full time employees and 2 part time employees
  • Managed monthly budgets, made travel plans, and managed team schedules
  • Created spreadsheets and letters to track sales, statistics, and customer issues
  • Managed customer issues, resolving them when possible or escalating to the General Manager when necessary
  • Point of contact for all DFW’s media outreach and special events


  • Presented on the “Fashioning Makers with Archives and Arduinos in the Classroom” panel (part of Kim Knight’s Fashioning Circuits project) at the Digital Frontiers 2013 Conference at The University of North Texas
  • Committee member, The University of Texas at Dallas STEM to STE(A)M Initiative, 2012-2014
  • Dean’s List (top 10% of school) at The University of Texas at Dallas, Spring 2012
  • Tau Sigma Honors Society and Delta Epsilon Iota Honors Society
  • Coordinated, styled, and emceed the Galleria Dallas & Macy’s Back to School Fashion Show, August 2009
  • Coordinated Macy’s involvement in the national Beauty Live Event, April 2009, 2010, 2011
  • Styled the WFAA TV for Macy’s “Go Red” segment, February 2009


Adobe Creative Suite

  • Photoshop CC
  • Illustrator CC
  • InDesign CC
Final Cut Pro X

Adobe Premier


Google Analytics

Content Management Systems

Microsoft Office


CRM and MA Systems